One system from auction to outcome.
Rented tools hide the decisions that matter, so we wrote our own: bidder, tracking, attribution, fraud checks, optimiser and reporting, on one ledger.
How it works
The bidder
Edge-served OpenRTB 2.5, answered from the datacenter nearest the exchange. Decision logic runs in single-digit milliseconds, on global edge infrastructure we operate.
Per-placement pricing
Each placement carries its own price, recomputed on a half-hourly cycle from its own cost per result. Raises are stepped, and walked back when they do not pay. Every price change and retirement is journalled with its reason.
Hard safety rails
Daily budget ceilings enforced in one shared ledger. Cryptographically signed win notices, so spend cannot be fabricated. A kill switch that stops everything in seconds.
Measurement
Clicks counted on our own redirect; conversions by server-to-server postback. Both attributed to the exact placement and creative, on the ledger the optimiser reads.
Traffic quality
Render-rate analysis per placement. Click-pattern limits. Datacenter and geo-mismatch detection on every click. Placements with sustained spend and no engagement are retired on statistical evidence.